Both tools use the official Meta API — here's what actually differs.
| Feature | IGSender ₹499/mo | Earnly Magic Link Free |
|---|---|---|
| Official Meta Graph API | ||
| Comment → Auto DM | ||
| Free to start | ||
| Story Reply Automation | ||
| Story Mention Auto-DM | ||
| Re-trigger old commenters | ||
| Analytics dashboard | ||
| Multiple Instagram accounts | 10 on Pro | |
| Free plan DMs / month | 1,000 | Unlimited |
They solve different sizes of the same problem. Earnly's Magic Link is genuinely free with no card required, and it does comment-to-DM on the official Meta API — if that is all you need, it is hard to argue with the price. IGSender's free plan covers 1,000 DMs a month across 10 campaigns and adds story reply automation, a follow gate that unlocks your link only after they follow, story mention replies, re-triggering past commenters and an analytics dashboard. Magic Link lists only comment-to-DM, and is built around delivering Earnly affiliate links rather than running campaigns of your own.
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